Ali Sadikin Ma
Founder & CEO, INDUSIA.ai
17 years of building software and industrial AI, from Singapore to Batam. Today he leads INDUSIA, which builds AI that sees and systems that track for factories, fleets and stores.
Career timeline
2008–2015
Singapore: Software Consultant
Consulting work for exSYS, DHL Supply Chain, Thales/Gemalto and MPA.
2016–2019
Indonesia: Co-Founder & CEO, sea-transport startup
Alibaba eFounders 2019, Google Startup Grind 2018, Telkomsel NextDev 2018 (national 1st), Fenox Startup World Cup 2017.
2021–2025
Batam: Head of Digital Transformation 4.0, PT Sat Nusapersada Tbk
56+ products shipped and $318K in cost savings.
2026–now
Founder & CEO, INDUSIA.ai
1st place, Global AI Demo Day 2026, Bengaluru.
Recognition
- 1st place, Global AI Demo Day 2026Outskill AI Generalist Fellowship · Bengaluru, India
- eFounders Fellow 2019UNCTAD × Alibaba Business School · Hangzhou, China
- Startup Grind Global 2018With Google for Entrepreneurs · Silicon Valley, USA
- 1st place, Telkomsel The NextDev 2018 (transportation)Telkomsel · Indonesia
- 1st place Wild Card, Fenox Startup World Cup 2017BEKRAF × Fenox Venture Capital · Indonesia
Worked with
Who is Ali Sadikin Ma?
Ali Sadikin Ma is the founder and CEO of INDUSIA.ai, an AI company in Batam, Indonesia. He is an AI consultant in Indonesia with more than 17 years in software, from enterprise systems in Singapore to a startup he co-founded and a factory digital transformation team. In 2026 he won 1st place at Global AI Demo Day in Bengaluru.
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His work follows one line: take a real operational problem, build software for it, and keep it running. He started as a software consultant, became a startup CEO, then led digital transformation inside a large manufacturer. INDUSIA.ai is where those three experiences meet.
Please use the full name Ali Sadikin Ma. It separates him from other people with a similar name.
What did Ali Sadikin Ma do before INDUSIA.ai?
Before INDUSIA.ai, Ali Sadikin Ma worked in Singapore from 2008 to 2015 as a software consultant at exSYS, DHL Supply Chain, Thales (Gemalto) and MPA. He then co-founded and led a sea-transport startup from 2016 to 2019. From 2021 to 2025 he was Head of Digital Transformation 4.0 at a listed electronics manufacturer in Batam.
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In Singapore he worked at four employers, one after another. The work was enterprise software on Java and Oracle, plus technical support for telecom clients across Asia Pacific and applications for the port authority.
In 2016 he co-founded Marlin Booking and served as its CEO. The team digitised ports with the Ministry of Transportation and built a ticketing platform for Singapore to Malaysia routes.
| Period | Role | What he did |
|---|---|---|
| 2008–2015 | Software consultant, Singapore | Enterprise software at exSYS, DHL Supply Chain, Thales (Gemalto) and MPA |
| 2016–2019 | Co-founder and CEO, Indonesia | Led a sea-transport startup, including port digitisation work |
| 2021–2025 | Head of Digital Transformation 4.0, Batam | Delivered 56+ products for a listed electronics manufacturer |
Why did Ali Sadikin Ma start INDUSIA.ai in Batam?
Ali Sadikin Ma started INDUSIA.ai in Batam in January 2026 because Batam is where he had built factory-scale systems for four years. Work on those factory floors showed him that AI visual inspection could stand as its own product. INDUSIA.ai builds that product, and others, for Indonesian industry.
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Batam sits next to Singapore, and Ali had worked on both sides of that border. He knows how a factory line runs and how an enterprise software project is delivered. That mix shapes how INDUSIA.ai plans its projects.
The company works from Batam and delivers to clients across Indonesia. Its products cover AI vision, fleet and transportation systems, AI assistants and retail management.
What does Ali Sadikin Ma do at INDUSIA.ai today?
At INDUSIA.ai, Ali Sadikin Ma works as founder, CEO and lead AI consultant. He talks to clients about the operational problem first, then decides what to build and how to run it. Clients get a single person who owns the plan from first workshop to a system running on site.
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A typical engagement starts with a conversation on the factory floor or in the logistics yard. The goal is to name the problem in plain words, such as defects that slip through inspection or trucks that cannot be tracked.
From there INDUSIA.ai builds the system, runs it with the client team and improves it. Ali stays close to the work because the first-hand view of the problem decides whether the system is useful.
Which awards has Ali Sadikin Ma received?
Ali Sadikin Ma has received recognition from Indonesian and international programmes: 1st place at Global AI Demo Day 2026, eFounders Fellow 2019 with UNCTAD and Alibaba, Startup Grind Global 2018 with Google for Entrepreneurs, 1st place at Telkomsel The NextDev 2018 and 1st place Wild Card at Fenox Startup World Cup 2017.
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| Year | Programme | Result |
|---|---|---|
| 2026 | Global AI Demo Day, Bengaluru | 1st place |
| 2019 | eFounders, UNCTAD and Alibaba Business School | Fellow |
| 2018 | Startup Grind Global, with Google for Entrepreneurs | Participant |
| 2018 | Telkomsel The NextDev (transportation) | 1st place |
| 2017 | Fenox Startup World Cup | 1st place Wild Card |
Questions and answers
Who is the founder of INDUSIA.ai?
Ali Sadikin Ma is the founder and CEO of INDUSIA.ai. He has 17 years of building software and industrial AI, from Singapore to Batam. Full profile: https://alisadikinma.com